Editorial PR agency / San Francisco
Video: Eugenia Loli · CC BY 3.0
Work worth writing about
Editorial PR for founders, researchers and experts in the U.S. market.
We turn serious work into credible media coverage — for reputation, for the company, and for the public record your name carries.
Get a media read ↗ Meet the founders →
Founder coverage Company press Research publishing
Where the work has run
- USA Today
- Forbes
- Fortune
- Fast Company
- Entrepreneur
- Harper’s Bazaar
- Vogue
- L’Officiel
- ELLE
- Marie Claire
Robb Report
The record so far
2013In media since
80+Founder and expert media cases
3Business days to the first media read
2–4Weeks from agreed angle to publication
01 / Who we are
Built by working journalists
Anna Shaverni
Co-founder · San Francisco
Former daily news producer. Leads positioning, client strategy and media direction for founders building a public record in the U.S. market.
Ksenia Shaverskaya
Co-founder · Belgrade
Journalist, editor and Forbes Woman columnist. Shapes the editorial angle before it goes to the press.
02 / The founder problem
Your company can be visible while you stay invisible
A funding story is about the company. A launch story is about the product. A short quote is still only a quote.
People search your name before they meet you. They need to understand what you built, what you know and why your work matters.
That is the gap founder coverage is meant to close.
03 / Field note
When your name gets searched
Raising
an associate writes the memo before you ever meet the partner
Hiring
the engineer you want reads you before they answer
Partners and customers
procurement checks who they are signing with
A talent visa case
an officer checks the applicant by searching
We do not promise a round, a hire or a decision. We make sure the search returns the person who did the work.
04 / What we do
Three kinds of work
Founder Coverage
Interviews, profiles and expert stories about you and your work.
For founders, researchers and experts who need more than a short mention in a company article.
Useful for reputation and personal brand. What any of it means for a petition is a question for your attorney.
Company Press
Press for the company you are building.
Launches, funding news, product updates, market commentary, original research and founder-led company stories.
We tell you the route before the work begins: earned, contributed, paid or controlled.
Academic Record
Help getting your own research published.
We work with authors who already have results. We find journals indexed in Scopus and Web of Science that fit the work, prepare the manuscript to each journal’s submission requirements, and handle correspondence with editors through peer review.
The research and the writing stay yours. We do not author papers and we are not named on them. Acceptance is decided by the journal’s editors and reviewers.
Additional support
When needed, we bring in trusted partners for video, founder content, social media assets and marketing materials.
The core work stays focused on positioning, story and media strategy.
05 / The first step
Before we pitch, we read
Send us your name, your field and a few links: your company website, LinkedIn, personal site or articles already published about you.
We look at what is already public and tell you where the story could go next: founder coverage, company press, personal brand or academic publications.
Many of our clients are also building an O-1, EB-1A or Global Talent case. The media work is the same either way.
The first read is free. If press is not the right next step, we will say so.
06 / How the work runs
Five things you can hold us to
One point of contact
One manager stays with the work from the first read to the final file.
Written by journalists
Articles, interviews, profiles and pitches are written by journalists and editors.
Clear route
Every piece has a route: earned, contributed, paid, wire or company announcement. You know the route before the work begins.
Approval before publication
Nothing goes out under your name until you have read it.
Clean record
For every published piece, you receive the link, PDF, outlet name, author, date and publication details.
07 / Client privacy
Client work stays private
We do not publish client names, article links or detailed case studies.
An officer, investor or partner may search a person by name. A public case study can put that client into our marketing instead of their own story.
Our clients come to us for public recognition. We keep the work behind it private.
08 / Common questions
Asked before the first call
Does company press count as coverage about me?
Sometimes, but not always. A funding story or launch article is usually about the company. If your name appears once, that is still mostly a mention. If the piece explains your role, your work and why your contribution matters, it may be more useful as founder coverage. Your attorney decides how to use any article.
Do you only work with visa applicants?
No. Some clients come to us while building an O-1, EB-1A or Global Talent case. Others come because investors, partners, future hires or customers are already searching their name. The work is the same at the core: make the public record clearer and stronger.
Will press bring customers?
Not in the way ads do. Press is usually part of trust-building. It helps shape what people find before they decide whether to take the first call, answer the email or keep reading.
What does it cost?
The first media read is free. After that, we quote the work by project. The cost depends on the outlet, format and route. A smaller publication can start around $300. For talent visa work, founder coverage is earned: we pitch the story, and the editor decides.
How long does it take?
The media read usually comes back within about three business days. Many pieces run within two to four weeks after the angle is agreed. Earned media can take longer, because the editor has to say yes.
Do you guarantee coverage or immigration results?
No. We are a PR agency, not a law firm. We do not give immigration advice, prepare petitions or guarantee outcomes. We help build the media record. Your attorney decides how to use it. Decisions belong to USCIS, the UK Home Office or the relevant authority.
09 / Start a conversation
Get a media read
The first read is free and usually comes back within three business days.
What you send is used to prepare your media read and to reply to you. We do not share it with anyone else, and we do not publish client names. Our form runs on third-party services that process the submission on our behalf.
hello@famewright.com